Beam Suntory Investing $400 Million To Expand Booker Noe DistillerySeptember 14, 2022
Beam Suntory is set to invest $400 million to expand its Booker Noe distillery in Boston, Kentucky, which produces the Jim Beam brand. The expansion will increase capacity by 50%, while reducing the distillery’s greenhouse gas emissions by half through the use of anaerobic digestors that will produce renewable natural gas to power the facility.
“This expansion will help ensure we meet future demand for our iconic Bourbon in a sustainable way that supports the environment and the local community that has helped build and support Jim Beam,” said Beam Suntory president and CEO Albert Baladi.
The move to expand the Booker Noe distillery comes on the heels of a recently completed $60 million project at the James B. Beam Distilling Co.’s brand home in Clermont, Kentucky, which includes a new visitor experience showcasing the full Beam family of brands, also including Knob Creek, Basil Hayden, and Booker’s Bourbons; the Fred B. Noe Distillery; and the Kitchen Table restaurant.
The company has been pouring about $500 million into its Kentucky operations annually, as it ramps up production to meet demand both in the U.S. and export markets. According to Impact Databank, the Jim Beam brand reached 11 million cases globally last year, including flavors, up from 8.1 million cases in 2016.
“As consumers around the world continue to discover Bourbon, we want Jim Beam and our commitment to sustainability to be part of that discovery,” said Carlo Coppola, managing director of the James B. Beam Distilling Co.—Daniel MarstellerSubscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.