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News Alert: Ned Duggan Named Global CMO At Bacardi

September 16, 2022

John Burke, Global Chief Marketing Officer of Bacardi and President of Bacardi Global Brands Limited, will retire after more than 28 years with the company at the end of 2022. During his tenure, he led many of the company’s leading brands, including most recently Bacardi rum, Bombary Sapphire gin, Martini vermouths and sparkling wines, and Dewar’s Blended Scotch whisky.

Following Burke’s retirement, Ned Duggan will be promoted to Global Chief Marketing Officer of Bacardi and President of Bacardi Global Brands Limited. Since 2017, Duggan has led Bacardi rum, first in market execution in North America and later globally from Bermuda as SVP. In addition to his continued leadership of Bacardi rum, he will add Martini, Dewar’s, William Lawson’s, and d’Usse Cognac, among others. He will relocate to London for his new role.

Kathy Parker, President & CMO of Grey Goose vodka and the Tequila portfolio, which includes Patrón and Cazadores, will add Bombay Sapphire gin to her remit following Burke’s retirement. Both Duggan and Parker will report to Bacardi Ltd. CEO Mahesh Madhavan. According to Impact Databank, Bacardi is the fourth-largest spirits marketer worldwide, with 2021 volume of 43 million 9-liter cases, up from 38.3 million cases in 2020.—Daniel Marsteller

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