Deutsch Debuts New Whiskey Innovation, Redemption Sur Lee Straight Rye

Deutsch Family Wine & Spirits has unveiled Redemption Sur Lee Straight Rye Whiskey, inspired by the French sur lie winemaking process. The newcomer is made by taking Redemption Rye’s 95% rye mashbill, then adding the whiskey lees into the barrels before aging. By periodically rotating the barrels during the aging process, the lees and whiskey continually interact, and the result is a more flavorful whiskey, Deutsch says.

Redemption Sur Lee Straight Rye Whiskey, a very limited release, is available in NY, DE, FL, CA, TX, and MA, from October 1, carrying a suggested retail price of $60 a 750-ml. According to Impact Databank, Redemption grew 23% to 111,000 cases in the U.S. last year, earning “Hot Prospect” honors.—Daniel Marsteller

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