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News Alert: Diageo Leaving DISCUS At Year-End

September 27, 2022

Diageo will end its membership in the Distilled Spirits Council of the U.S. (DISCUS) at the end of the year, the company confirmed to SND. “At this time, we have chosen to focus our resources on key strategic priorities which we would like to pursue, but we will remain an active and committed player in the industry,” Diageo said in a statement, adding that it will continue to work with DISCUS and its member companies “on issues of mutual interest.”

“Our industry has a unique and important shared opportunity to make an impact in three key areas – continuing to educate consumers about responsible consumption through Responsibility.org; facilitating access by all to the spirits industry for greater diversity, equity and inclusion; and helping ensure business and the industry are environmentally sustainable by design,” Diageo noted.

“We acknowledge Diageo’s decision and express thanks and appreciation for their significant contributions over the years, working alongside DISCUS and their peers to help modernize the marketplace for the distilled spirits industry,” said DISCUS president and CEO Chris Swonger.

“Over the past three years, DISCUS has significantly expanded its membership, and we have created a new partner program to extend our advocacy efforts,” Swonger added. “Broadening our organization has enabled our advocacy successes and made DISCUS stronger.”—Daniel Marsteller

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