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Beam Suntory Seeks Tequila and Mezcal Brands in Premiumization Push

October 4, 2022

Global spirits giant Beam Suntory is looking to expand its premium and higher-end offerings by adding new agave spirits brands to its portfolio. In a report in the Financial Times, Suntory chief executive Takeshi Niinami pointed to a bifurcation in the U.S. spirits market, with more affordable brands struggling when compared to their higher-end siblings. He added that while it’s unlikely that the company would make a purchase like the 2014 acquisition of Jim Beam, Beam Suntory is interested in smaller purchases, especially in the white hot Tequila and mezcal categories.—Shane English

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