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Wine Spectator: What’s In A Label?

October 5, 2022

Should the label on a bottle of Pinot or Pilsner match what’s on a can of soda?

Alcoholic beverages are regulated by the U.S. Alcohol and Tobacco Tax and Trade Bureau (TTB), not the Food and Drug Administration (FDA). They’re subject to different regulations than most foods and drinks. But now TTB has proposed that new labels should get a more serious look, which has many wondering what it could mean for winemakers.

Some vintners have resisted labeling requirements, which they say would put an unreasonable economic and logistical burden on producers and risk alienating consumers with potentially confusing and misleading information. But others think greater transparency would help wine. “I want to know what I’m drinking and I want that to be on the label,” says Pascaline Lepeltier, sommelier and co-owner of the restaurant Chambers and partner at Chëpìka, a Finger Lakes wine project. Wine Spectator has the full story.

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