News Alert: Brown-Forman Acquires Diplomatico RumOctober 6, 2022
Brown-Forman has reached an agreement to purchase the Diplomático Rum brand and related assets from Destillers United Group S.L. (Spain). Brown-Forman will add the Diplomático Rum family of brands to its portfolio and acquire a production facility located in Panama. According to Impact Databank, Diplomatico surpassed 50,000 cases in the U.S. last year, where it has been handled by Spirit of Gallo.
“Diplomático Rum will join our expanding portfolio, giving Brown-Forman a market leading entry into the fast-growing super-premium rum category. This aged rum brand has distinctive packaging, strong brand positioning, and is a delicious tasting spirit,” said Lawson Whiting, President and CEO, Brown-Forman Corporation. “As part of this acquisition, we will welcome more than 100 new employees to Brown-Forman.”
Destillers United Group S.L. will continue to produce and age Diplomático Rum in their original distillery at the foot of the Andes mountains.
Diplomatico’s Traditional Range includes Planas, Mantuano, Reserva Exclusiva, and Selección de Familia. The Prestige Range includes Single Vintage and Diplomático Ambassador, both aged 12 years and finished in Spanish sherry casks. The Distillery Collection includes a range of three limited production bottlings that showcase the distillery’s distillation methods.—Daniel MarstellerSubscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.