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News Briefs for October 13, 2022

October 13, 2022

•Teeling Whiskey, distributed by Bacardi, has announced a new 32-year-old single malt whiskey. The 53.7% abv release is finished in Purple Muscat casks from Portugal, and is sourced from a single cask, totaling 283 bottles. Teeling 32-Year-Old Single Malt Irish Whiskey Purple Muscat Finish will be available in extremely limited quantities in California, Nevada, Texas, Illinois, New York, Massachusetts, and Florida for around $3,500 a 700-ml. in November.

•Tequila Ocho, part of the Samson & Surrey portfolio recently acquired by Heaven Hill, is now rolling out Reposado Barrel Select Widow Jane 2022, a new limited edition spirit. The 45.5% abv Tequila aged for eight weeks and eight days in Bourbon casks sourced from Brooklyn’s Widow Jane. The Tequila itself was made from agave grown on a single estate and only 1,000 cases will be released. It carries a suggested price of $75 a 750-ml. and will hit shelves later this month in California, Colorado, Florida, Georgia, Illinois, New Jersey, Massachusetts, Texas, and the New York City metro area. Tequila Ocho was up 115% last year, reaching 46,000 cases, according to Impact Databank.

•Diageo has announced its third partnership between Lagavulin and actor Nick Offerman. The whisky, Lagavulin Charred Oak Cask Aged 11 Years, is bottled at 46% abv and aged in American and European oak barrels that were shaved and recharred. The whisky carries a suggested price of $80 a bottle. To celebrate this release, Offerman and the brand have released a new video showing Offerman on a mission to bring together steak and Lagavulin.

•OTR (On The Rocks) premium cocktails, part of the Beam Suntory portfolio, is launching its first national media campaign. Entitled “A Whole OTR Level,” the campaign features creative on broadcast, out-of-home, and digital channels, including three vignettes that show how everyday moments can be enhanced with OTR cocktails. The ads will launch this month and continue through the remainder of the year. Heather Boyd, managing director, RTD at Beam Suntory, said the campaign “marks a defining moment for OTR as it continues to distinguish itself with exciting innovations, high-quality ingredients, and its longstanding ability to turn every small moment into an occasion.” OTR doubled sales in the first half of the year, Beam Suntory noted, after reaching 416,000 cases in the U.S. last year, according to Impact Databank.

•Don Sebastiani & Sons has appointed Alex Innocent senior vice president of sales and marketing. Most recently, he served as director of brand marketing for The Hess Collection Winery, and prior to that spent time with Molson Coors. “This is a new role created to drive continued partnership and accountability in our sales and marketing organizations,” said Omar Percich, CEO of Don Sebastiani & Sons. “We continue to invest in our people as our greatest asset and Alex’s appointment is another step forward to building on the success of recent brand launches like Flybird, as well as fostering growth in our wine portfolio.”

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