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News Briefs for October 14, 2022

October 14, 2022

•Proximo Spirits has partnered with the Houston Texans to make 1800 the official Tequila and official Margarita of the NFL team. The partnership includes an 1800 themed bar in NRG Stadium which will serve signature cocktails like the 1800 Tequila Sideline Rita. In addition to in-stadium features, the brand and team have announced the December release of a limited-edition Texans themed bottle, a first for the brand. Last year, 1800 reached 1.76 million cases in the U.S., according to Impact Databank, roughly doubling in size over the past five years.

•Cointreau is partnering with Tales of the Cocktail Foundation for its latest Cosmos for a Cause campaign. From October 15 through December 31, consumers can support the hospitality industry by ordering a Cosmopolitan at participating local bars and restaurants. Cointreau will donate a portion of sales for each cocktail purchased up to $100,000 to Tales of the Cocktail Foundation, whose mission is to educate, advance, and support the global hospitality community. Cointreau also reupped its promotional partnership with actor Dan Levy ahead of the holiday season.

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