Major League Baseball Inks Charlotte’s Web As Official CBD SponsorOctober 18, 2022
Major League Baseball has become the first major professional sports league to form a sponsorship agreement with a CBD company. Charlotte’s Web is now the first “Official CBD of Major League Baseball.” The exclusive multi-year strategic partnership gives Charlotte’s Web and CBD a new high-profile platform to expand visibility.
The partnership coincides with the launch of Charlotte’s Web Sport – Daily Edge, a new broad-spectrum hemp-derived tincture. Daily Edge, which will feature the MLB silhouetted batter logo on its bottle, is the first product launch from the new Charlotte’s Web Sport line, which will also include gummies, topicals, and oral sprays.
Charlotte’s Web has announced a flurry of deals in recent weeks. In addition to the MLB alignment, it formed a national distribution partnership with Gopuff earlier this month. And in late September, Southern Glazer’s agreed to distribute the Charlotte’s Web portfolio in a multi-year partnership.—Daniel MarstellerSubscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning. You will also receive the Cannabis edition as part of your subscription.