News Briefs for October 19, 2022October 19, 2022
•Heaven Hill has announced Square 6 High-Rye Rye, a new whiskey from the Evan Williams Bourbon Experience.
The rye is made from a mash of 63% rye, 24% corn, and 13% malted barley by distiller Jodie Filiatreau in a system that only produces a single barrel of whiskey per day. The 47.5% abv whiskey will be available in very limited quantities at the EW Bourbon Experience, as well as in select Kentucky retailers where it will sell for around $90 a bottle.
•Don Papa, part of the Zamora Co. USA portfolio of imports, has announced a new rye-cask aged rum. The 45% abv spirit is distilled from molasses on Negros Occidental in the Philippines and spends four years aging in first-fill rye barrels sourced from the U.S. Don Papa Rye Aged Rum is now available in select retailers across the U.S. for a suggested price of $55 a 700-ml.
•Maison Ferrand’s Citadelle gin has launched a new series of limited edition gins—Les Excentriques—with a cornichon flavored spirit. The 43.8% abv gin is distilled using the brand’s typical array of botanicals but with the addition of cornichon pickles to give it a distinctive twist. Citadelle Gin Vive le Cornichon carries a suggested price of $30 a 750-ml. and is available in select markets throughout the U.S. According to Impact Databank, Citadelle was up 33% to just under 70,000 cases in the U.S. last year.
•Chicago-based B2B e-commerce platform Provi has appointed Manali Patel to vice president, head of distributor partnerships. In her new role, Patel will work hand-in-hand with SevenFifty co-founder and president Gianfranco Verga to strengthen the company’s relationships with distributors. Patel has experience at Provi working as director of the company’s distributor-led programs as well as experience as a consultant at McKinsey. In January, Provi and former competitor SevenFifty merged to form one company, and, in June, the combined entity launched their new B2B platform.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.