Exclusive news and research on the wine, spirits and beer business

News Briefs for October 19, 2022

October 19, 2022

•Heaven Hill has announced Square 6 High-Rye Rye, a new whiskey from the Evan Williams Bourbon Experience.

The rye is made from a mash of 63% rye, 24% corn, and 13% malted barley by distiller Jodie Filiatreau in a system that only produces a single barrel of whiskey per day. The 47.5% abv whiskey will be available in very limited quantities at the EW Bourbon Experience, as well as in select Kentucky retailers where it will sell for around $90 a bottle.

•Don Papa, part of the Zamora Co. USA portfolio of imports, has announced a new rye-cask aged rum. The 45% abv spirit is distilled from molasses on Negros Occidental in the Philippines and spends four years aging in first-fill rye barrels sourced from the U.S. Don Papa Rye Aged Rum is now available in select retailers across the U.S. for a suggested price of $55 a 700-ml.

•Maison Ferrand’s Citadelle gin has launched a new series of limited edition gins—Les Excentriques—with a cornichon flavored spirit. The 43.8% abv gin is distilled using the brand’s typical array of botanicals but with the addition of cornichon pickles to give it a distinctive twist. Citadelle Gin Vive le Cornichon carries a suggested price of $30 a 750-ml. and is available in select markets throughout the U.S. According to Impact Databank, Citadelle was up 33% to just under 70,000 cases in the U.S. last year.

•Chicago-based B2B e-commerce platform Provi has appointed Manali Patel to vice president, head of distributor partnerships. In her new role, Patel will work hand-in-hand with SevenFifty co-founder and president Gianfranco Verga to strengthen the company’s relationships with distributors. Patel has experience at Provi working as director of the company’s distributor-led programs as well as experience as a consultant at McKinsey. In January, Provi and former competitor SevenFifty merged to form one company, and, in June, the combined entity launched their new B2B platform.

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