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Cannabis Briefs for October 25, 2022

October 25, 2022

•Curaleaf is debuting a new accessibly priced flower brand, Find, including flower, popcorn, shake, and pre-roll formats. Find will kick off in Massachusetts, with Arizona, Illinois, Maine, Missouri, New Jersey, New York, and Pennsylvania to be added in the coming months. The move comes as value flower continues to be among the strongest areas of the cannabis market. Curaleaf currently operates in 21 states, with 142 dispensaries and 26 cultivation sites. The company had revenue of $1.2 billion last year.

•California-based cannabis beverage company Leisuretown has announced a partnership with comedian Chelsea Handler to promote, develop, and introduce new offerings within its portfolio. Leisuretown’s range currently includes Cherry Vanilla, Ginger Berry, and Yuzu Lime flavors, with each beverage containing 25 calories and less than four grams of sugar. It comes in two formulations: Social Seltzers that have 2.5mg of THC and 5mg of CBD; and Sunny Seltzers that contain 25mg of CBD. Andrew Hagstrom, formerly head of global partnerships at Weedmaps, was recently appointed CEO at Leisuretown.

•Jones Soda Co. is set to expand its Mary Jones brand of cannabis-infused sodas with a new 100mg THC product. It will come in the same four flavors as the existing 10mg THC sodas that launched the line this summer. The new cannabis beverage will be packaged in 16 oz resealable, child-resistant, multi-serve cans. The ‘tallboy’ cans will deliver THC-infused versions of Jones’ Root Beer, Berry Lemonade, Green Apple, and Orange & Cream sodas. The original Mary Jones 10mg line has surpassed expectations, the company said, with rapid placement in more than 150 dispensaries, including MedMen locations scheduled to begin carrying Mary Jones 10mg and 100mg products this month.

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