News Briefs for October 26, 2022October 26, 2022
•The Macallan is debuting two new single malts under its Harmony Collection, both inspired by Arabica coffee. The limited editions include The Macallan Harmony Collection Inspired by Intense Arabica (44% abv) and Inspired by Smooth Arabica (40% abv), marketed in a presentation box that incorporates repurposed coffee bean husks and intended to be paired with coffee. The new Harmony Collection offerings will hit the U.S. next month.
•Diageo has teamed up with actor Stanley Tucci for a new Tanqueray No. Ten campaign, centered on the Martini. “Make it a Martini Night” was created by Anomaly New York and kicks off with two 15-second ads, with one showing Tucci ordering a Tanqueray No. Ten Martini at a bar and inspiring other patrons to do the same. The campaign will run in digital channels and is accompanied by a Tucci-approved Martini recipe that features a twist of grapefruit. Tanqueray No. Ten is bottled at 47.3% abv and retails at $34 a 750-ml. Last year, Tanqueray, as a whole, was at 1.45 million cases in the U.S., according to Impact Databank.
•Camus Wine & Spirits will is releasing a new VSOP Limited Edition Cognac in collaboration with multimedia artist Malik Roberts. Celebrating the contemporary culture of Brooklyn, the newcomer is bottled in an ebony decanter imprinted with highlights of Brooklyn’s iconic architecture, including the Brooklyn Bridge. Only 6,000 bottles will be available in the U.S. Camus is among the leading Cognac players worldwide. From a small base its U.S. volume roughly doubled to 34,000 cases over the past five years, according to Impact Databank.
•Wilson Daniels has appointed Kristin Butke to the role of vice president, Northeast Division, overseeing 14 states. She reports to Shannon Coursey, senior vice president of national sales. The move marks a return to Wilson Daniels for Butke, who served as regional sales manager for Wilson Daniels from 2018-2020 and doubled depletions in her territory within two years.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.