News Briefs for October 31, 2022October 31, 2022
•Pendleton Whisky, part of the Proximo portfolio, has struck a sponsorship deal with the NFL’s Minnesota Vikings. Beginning this NFL season, Pendleton Whisky will be the preferred cocktail of the Minnesota Vikings at U.S. Bank Stadium, and will gain visibility as namesake of the stadium’s Pendleton Whisky Longhouse. An Impact “Hot Brand,” Pendleton was up 13% to nearly 450,000 cases in the U.S. last year.
•Cutwater Spirits has announced a new line of bottled RTD cocktails, Cutwater Heaters. The line comes in three varieties—Vodka Apple Pie, Whiskey Hot Toddy, and Hot Buttered Rum—all packaged in 375-ml. bottles at 40% abv. The line is meant to be mixed with hot water to create warm cold-weather sippers. Cutwater Heaters is now available in California, Colorado, and Massachusetts, as well as online via SipWhiskey.com and ReupLiquor.com for a suggested price of $14 a 375-ml. Cutwater Spirits, part of AB InBev, was at just under two million cases in 2021, according to Impact Databank.
•Martignetti Companies has promoted Jessica Cyr to the newly created position of vice president, sales execution. Cyr was previously assistant vice president, sales operations, having joined the company in 2006. In her new role she will lead the New England wholesaler’s account services and category management efforts, including retail merchandising across all selling divisions. Martignetti Cos. Is the sixth-largest distributor of wine and spirits nationally, with revenues projected at $1.4 billion this year.
•Fine wine importer Broadbent Selections has appointed Molly Choi to the newly created position of senior vice president, director of marketing and brand management. Choi, a two-decade industry veteran, has spent the majority of her career with Cape Classics, and most recently led the national sales team for cannabis packaging company Greenlane. Broadbent imports wines from 14 different countries.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.