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News Briefs for November 4, 2022

November 4, 2022

•Moët Hennessy has extended its partnership between Glenmorangie and photographer Miles Aldridge, releasing six new ads shot by the photographer and continuing the ad campaign that began in late 2020. The latest addition to the campaign is anchored by 60- and 30-second videos, plus still frames. To create the campaign, which carries the tagline “It’s kind of delicious and wonderful,” Aldridge worked with BBD Paris. The campaign will run globally in print, digital, out-of-home, and on social media.

•E-commerce platform Drizly has expanded its services, adding new shipping options, an increased focus on gifting, and a refreshed look for the company’s website and app. Over the next few months, these updates will roll out to users as the company—which was acquired last year by Uber for $1.1 billion—makes a push beyond on-demand delivery. The changes include a new guided shopping feature for selecting gifts, shipping options across 27 states, and an expansion to the company’s bartending service, which has added 10 new markets. In addition, Drizly has partnered with ad agency Party Land to create new 30- and 15-second ads to run on TV, social, and digital channels, among others, and updated its visual identity.

•Frederick Wildman & Sons has appointed Matthew Munn as president and COO. Munn joined Wildman in July after spending nearly two decades with Southern Glazer’s. He replaces Marc Hirten, who was recently named president of Luxury Spirits International LLC, the new U.S. import company of Nicaraguan rum label Flor de Caña. Wildman’s portfolio includes Pol Roger, Olivier Leflaive, Pascal Jolivet, Château Fuissé, Famille Hugel, Chartreuse, Marchesi di Barolo, as well as Cantine Riunite; CIV’s full portfolio, and the fine wines of Gruppo Italiano Vini including Nino Negri, Santi and Re Manfredi.

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