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News Briefs for November 15, 2022

November 15, 2022

•Jack Daniel’s Twice Barreled American Single Malt, Old Fitzgerald Bottled in Bond 19 year old, and newcomers from Crown Royal and Woodinville are among the offerings featured in Whisky Advocate’s latest weekly roundup. The magazine’s website has all the details.

•Constellation Brands is extending the Saldo brand with a new Australian Shiraz. Sourced from the Barossa Valley, Limestone Coast and Clare Valley regions of Southern Australia, the newcomer retails at $34 and is rolling out across the country in the coming weeks. In addition to the newly released Australian Shiraz, the Saldo lineup includes the flagship Zinfandel, a Petite Sirah driven Red Blend, and a California Chenin Blanc. Saldo, part of The Prisoner Wine Co. portfolio, will continue to showcase lesser-known wine styles and overlooked regions, according to the company.

•Blue Run Spirits is launching Emerald Rye Whiskey. The new entry marks the first Blue Run rye whiskey to be contract distilled by the brand’s liquid advisor Jim Rutledge at Castle & Key Distillery in Frankfort, Kentucky, and the first Blue Run rye to be bottled at barrel proof. Blue Run Emerald Rye is now available at select retailers in the United States and online at the brand’s website. Retailing at $110 a bottle, the new rye comes in at 116.7 proof.

•Santo Spirits, the agave spirits portfolio from Sammy Hagar and Guy Fieri, has appointed Dan Butkus as president and CEO. Butkus, a 20-year industry veteran, joins Santo from Campari America, where he served as vice president, national sales manager. Santo’s namesake Tequila brand retails at $45-$50 and is handled by Southern Glazer’s across 43 states.

•London-based Catalyst Spirits has announced the appointment of Heather Alper as managing director, U.S. and Canada, reporting directly to CEO Simon Hunt. Alper was previously regional managing director, U.S. and Canada at William Grant & Sons. Catalyst’s portfolio includes Howler Head, the official flavored Bourbon whiskey of UFC, and The Oceanus Hibernicus, a blend of Irish and Scotch malt whiskies, as well as a number of other brands in development. Campari recently took a 15% stake in the Howler Head brand for $15 million.

•More than 40 associations and companies representing all three tiers of the alcohol industry are joining community groups to launch responsibility campaign “We Don’t Serve Teens.” The campaign will be seen in liquor stores and restaurants, heard on radio stations, and shared by popular online influencers. “The ‘We Don’t Serve Teens’ campaign brings a critical mass of public and private entities together to spotlight underage drinking prevention,” said DISCUS president and CEO Chris Swonger. From 1991 to 2021, underage drinking declined 71% among eighth graders, 69% among tenth graders, and 52% among twelfth graders.

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