Impact Databank: Imported Sparklers Boost The Wine CategoryNovember 15, 2022
Facing challenges from RTDs and premium spirits as well as uncertain economic conditions, total U.S. wine market volume is expected to decline in 2022 for the second straight year, according to Impact Databank, after being severely impacted by the pandemic. Aside from burgeoning wine-based cocktails, sparkling wine is expected to be the only other major segment to consistently generate gains for the overall industry through the rest of the decade.
2022 will mark the 14th consecutive annual gain for sparkling wine in the U.S. market, after sparklers suffered a temporary setback during the global financial crisis of 2008. After averaging solid 5.5% annualized gains between 2010 and 2015, sparkling wine growth slowed to 2.5% average increases between 2015 and 2020. But the pace is expected to accelerate slightly to 3.2% between 2020 and 2025, according to The U.S. Wine Market: Shanken’s Impact Databank Review & Forecast, 2022 Edition.
Imports and premium domestic brands have fueled the sparkling category’s growth for more than a decade, driven by solid advances from Prosecco and Champagne, and recent gains from Cava as well. Last year, imported sparkling wine depletions rose 12% to more than triple their volumes of 20 years prior, according to the 247-page Impact Databank report. E.&J. Gallo’s La Marca Prosecco is the market’s largest-selling sparkling brand, and is expected to crest three million cases by year-end.
Meanwhile, among all wines priced over $25 a 750-ml. bottle, Champagnes Veuve Clicquot and Moët & Chandon lead all brands in retail dollar terms, according to Impact Databank. On the domestic side, the two largest-selling méthode champenoise brands—Korbel and Chandon—remain resilient and continue to increase market share. For the year-to-date period ending October 2 in IRI channels, sparkling wine brands priced between $13 and $35 a 750-ml. bottle rose 5.1% in dollar terms.
Sparkling wines are expected to continue gaining favor with drinkers during the upcoming holidays, and appear to have considerable upside into the future, as the segment evolves from occasion-driven consumption into much broader usage.
For more information regarding The U.S. Wine Market: Impact Databank Review & Forecast, 2022 Edition, as well as other exclusive Shanken reports and publications, visit impactdatabank.com.—Juan Banaag
|U.S.—Leading Premium-Plus Sparkling Wine Brands1|
in IRI Channels
|La Marca||E.&J. Gallo Winery||Italy||2,725||10.0%|
|Mionetto||Freixenet Mionetto USA||Italy||890||6.7%|
|Luc Belaire||Sovereign Brands||France||721||-0.8%|
|Veuve Clicquot||Moët Hennessy USA||France||647||-10.0%|
|Moët & Chandon||Moët Hennessy USA||France||594||-13.1%|
|Chandon||Moët Hennessy USA||California||520||2.7%|
|Total Leading Brands||6,573||3.9%|
|1 at least $15 a 750-ml.
2 thousands of 9-liter case depletions.
3 year-to-date through October 2.
Source: IRI and IMPACT DATABANK © 2022