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Diageo-Backed Pronghorn Invests In Three Spirits Brands

November 16, 2022

Diageo-backed brand accelerator Pronghorn has invested in three Black-owned spirits companies: Tequila with Friends, Den of Thieves, and Ego Tequila. Tequila With Friends includes Blanco and Reposado Tequilas with a retail footprint in Texas, California, and the D.C. area. Ego Tequila’s Blanco and Reposado offerings launched in 2021 and are now distributed in Texas with 50 off-premise locations and on ReserveBar. And Den of Thieves includes Straight Bourbon, 8-Year Barrel Select Bourbon, Ginger Vanilla Flavored Bourbon, and Chocolate Flavored Bourbon distributed across six U.S. markets. Earlier this year, Pronghorn also invested in Ten To One, a Caribbean rum brand founded by CEO Marc Farrell and co-owned by Grammy-winning artist Ciara.—Daniel Marsteller

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