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Beam Suntory Names Jessica Spence President, North America, Greg Hughes To Become Chief Brands Officer

November 18, 2022

In case you missed yesterday’s news alert, Beam Suntory has named new leadership for its North America region. Greg Hughes, currently president, North America, and Jessica Spence, currently president, Brands, will swap roles effective January 1.

As president, North America, Spence will be responsible for leading commercial operations in the region that includes the company’s largest and most profitable market, the U.S. Hughes will become chief growth and brands officer, leading the company’s global brands organization and spearheading growth initiatives including route to market excellence globally.

“As we position Beam Suntory for its next stage of growth and approach the end of a very successful year, these leadership and market alignment moves maintain strong continuity and help further our global growth ambitions in premium spirits and RTD,” said Albert Baladi, CEO of Beam Suntory. According to Impact Databank, Beam Suntory is the third-largest spirits marketer both in the U.S. and globally. Its U.S. volume totaled approximately 24 million cases last year, out of global volume of 61 million cases.—Daniel Marsteller

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