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Breakthru Promotes Roberts, Burzynski To Key Roles As Sobel Retires

December 5, 2022

Breakthru Beverage has promoted Kevin Roberts to chief commercial officer and Julian Burzynski to the newly created role of chief operating officer. Effective January 1, the appointments follow the planned retirement of current chief commercial officer Lloyd Sobel. Roberts is currently EVP, supplier business development. In his new role he’ll oversee the company’s commercial strategy. Burzynski, currently president of Breakthru’s East region, will take on oversight of the distributor’s U.S. and Canadian operating units and route-to-consumer efforts.

“As Breakthru continues to expand our North American footprint, advance our capabilities, and deliver operational and executional excellence, we have the opportunity to evolve our leadership team to meet the demands of our future growth ambition,” said Breakthru president and CEO Tom Bené. “Lloyd leaves big shoes to fill, however Kevin and Julian are proven leaders with deep industry relationships and a track record of delivering on behalf of our partners.” Breakthru is the third-largest spirits and wine wholesaler nationally, with projected 2022 revenues of $6.6 billion.—Daniel Marsteller

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