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News Briefs for December 9, 2022

December 9, 2022

•Nashville, Indiana-based Hard Truth Distilling Co. announced the release of its 2022 Master Distiller’s Reserve Collection, a limited-time bottling of three rye whiskey mash bills. All three come under Hard Truth’s Sweet Mash Rye label and are available now in limited quantities in Indiana, Illinois, Kentucky, Tennessee, Florida, Michigan, Missouri, Massachusetts and Louisiana. The collection consists of a Chocolate Malt, Caramel Malt, and Malted Rye, all priced at $90 a 750-ml. Hard Truth was founded in 2015.

•Novo Fogo Cachaça has announced that dance music duo Sofi Tukker have joined the company as equity partners. Their role with the brand will involve promotion, brand strategy, and product innovations, as well as working with Novo Fogo on their rainforest conservation efforts, including the company’s work to preserve 36 species of trees from extinction. In addition to its core line of aged and unaged Cachaças, Novo Fogo also markets a line of canned cocktails, which come in four varieties.

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