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News Briefs for December 15, 2022

December 15, 2022

•Brown-Forman’s Old Forester has released the latest expression in the brand’s 117 Series, Old Forester Extra Extra Old. The 46.5% abv whiskey starts life as Old Forester 1910 Old Fine Whisky, which is then matured for an additional two years in heavily charred barrels. Old Forester Extra Extra Old is now available at the brand’s distillery, through its online store, and in select retailers throughout Kentucky.

•Constellation Brands has extended its current ad campaign for Woodbridge, “Wine Your Way,” with a new series of ads titled “Café Your Way.” The new ads continue the overall campaign’s theme of enjoying wine however you like. The new spots, which will run across social platforms as well as out of home in Los Angeles, Raleigh, Atlanta, Charlotte, Philadelphia, Washington D.C., St. Louis, Minneapolis, Denver, and Tampa, feature people enjoying wine with popsicles, over ice cream, and with a straw, among other less traditional ways of imbibing. Woodbridge has U.S. volume of over 8 million cases, according to Impact Databank.

•Cihuatán Rum, a Salvadoran premium rum brand inspired by Mayan heritage, has partnered with Stoller Imports in the United States. Stoller has expanded Cihuatán into 15 states, with plans to reach a total of 20 states in the coming year. Cihuatán is made by El Salvador-based distillery Licorera Cihuatán, and includes a premium white rum, an 8-year-old, and a 12-year-old rum, plus super-premium limited editions. All of Cihuatán’s offerings are Bourbon cask aged, and each SKU is aligned with the legend of a different Mayan god.

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