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RNDC Makes Another E-Commerce Move, Investing In Thirstie

December 15, 2022

Republic National Distributing Company (RNDC) has announced a strategic partnership and investment in Thirstie, a leading enterprise e-commerce provider for the beverage alcohol industry.

“RNDC is looking to transform the industry and this partnership with Thirstie is one of the ways we are accelerating our digital capabilities,” said RNDC CEO Nick Mehall. “Thirstie is a category leader in the alcohol e-commerce space. With Thirstie’s platform, as well as their extended offerings, we will make a tremendous impact on RNDC’s supplier community and the industry overall.”

According to RNDC, the partnership with Thirstie will bring a compliant, technology-driven, more efficient approach to the industry through Thirstie’s “regulator-vetted, patented platform.” The platform will allow RNDC suppliers access to virtual storefronts and analytics and create new ways for them to engage with consumers, the company said.

“Liquor suppliers understand the importance of e-commerce, but they’re looking for support with running digital marketing, analyzing data, and packaging the results for their wholesalers, sales teams, and investors,” Thirstie CEO and co-founder Maxim Razmakhin said. “That’s why we’re now offering a one-stop-shop solution as well as step-by-step guidance for leveraging online success to benefit offline business.”

“We see this partnership as a pivotal point for Thirstie and our customers,” Razmakhin said. “The union of two innovative leaders in the space further propels the beverage alcohol sector into a digital- and data-first mindset.”

The move to invest in Thirstie follows RNDC’s recent investment in fellow e-commerce player Flaviar, as well as Southern Glazer’s acquisition of an undisclosed stake in e-commerce platform ReserveBar last year. —Daniel Marsteller

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