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News Briefs for January 5, 2023

January 5, 2023

•Campari America made two leadership changes to kick off the new year. Ugo Fiorenzo has taken the new title of managing director for the U.S. and Canada following a seven-year run as managing director for the U.S. In his expanded role, he will be responsible for leading growth for the company across North America. Leaving the position of managing director for Canada is Melanie Batchelor, who will now serve as Campari America’s managing director of sales and Rare, which refers to the company’s division focusing on super-premium and above brands. Batchelor has spent more than 11 years with Campari and has previously been vice president of marketing and global marketing lead for spirits brands, among other roles.

•Scotland’s Duncan Taylor Scotch Whisky has added a new whisky to its Rarest Collection, a 52-year-old single malt distilled and matured at the Macallan distillery. The 41.46% abv whisky was laid down in 1969 and first aged in ex-Bourbon barrels before being transferred to Oloroso Sherry casks. The new offering comes in a decanter shaped like a Scottish dagger, which sits in a cabinet made from European oak. The whisky carries a suggested retail price of £75,000 (just over $90,000) and is available in the U.S. by special request through Shand Import.

•Johnson Brothers has expanded its partnership with e-commerce marketplace Provi, bringing the online platform to on- and off-premise partners in Nevada, Wisconsin, and Florida. The new deal brings the two companies even closer, with Johnson Brothers already integrating Provi into its sales systems in New York, New Jersey, North Carolina, and Rhode Island. The three new states will now have the ability to view Johnson Brothers’ inventory, discounts, and overall selection in its most up-to-date form through Provi’s platform.

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