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News Briefs for January 9, 2023

January 9, 2023

•Zamora Company USA is adding Fercullen Irish Whiskey from the Powerscourt Estate to its portfolio. The flagship whiskey is Fercullen Falls (43% abv, $35), a new small-batch 50/50 blend of malt and grain whiskies with a high malt content highlighting the signature style of the Powerscourt Distillery. In addition to Fercullen Falls, Zamora Company USA will also release Fercullen Single Malt, 15-Year-Old Irish Whiskey, and a limited edition 21-Year-Old Single Malt. The Zamora Co USA portfolio also includes Licor 43, Martin Miller’s Gin, Double Cross Vodka, Yellow Rose Whiskey, Lolea Sangria, Don Papa Rum, San Cosme Mezcal, and Villa Massa Limoncello, Amaretto and Vermouth.

•LVMH has appointed Kenny Moore as vice president & head of spirit brands for Moët Hennessy USA. He takes over from Allison Varone and will oversee a team that handles brands including Belvedere Vodka, Glenmorangie Whisky, and Volcan Tequila, among others. Prior to this promotion he was vice president, marketing for Moët Hennessy USA and was previously brand director for Moët & Chandon. He also held roles at MillerCoors and Bacardi earlier in his career.

•Lucas Bols acquired 100% of Fluère, a non-alcoholic spirits brand, effective January 1. Fluère is more of a European brand for the moment, as it is sold in over 20 countries, and its U.S. presence is limited to a limited number of states. Lucas Bols paid €1 million for the company, along with potential earn-outs. Fluère was created in 2018 by two Dutch entrepreneurs and its range currently consists of four non-alcoholic spirits: Original, Spiced Cane, Raspberry, and Smoked Agave, with new addition Bitter slated to launch next month. It’s expected to launch in additional U.S. markets through the Lucas Bols USA distribution network.

•Washington’s House of Smith has named Ron Mertz as executive vice president of sales. In his new role, Mertz will set the strategy for the Smith portfolio, which includes Substance, K Vintners, Sixto, ViNo CasaSmith, Golden West, and B. Leighton. Mertz has 30 years of industry experience and over a decade of work in Washington state. He previously served as president of sales at A to Z Wineworks. During his time there, A to Z quadrupled to nearly 400,000 cases per year.

•Beam Suntory has appointed Alex Alvarez as chief supply chain officer. In this role, Alvarez will be responsible for Beam Suntory’s global operations, including 19 distilleries and bottling plants, as well as the company’s supply chain, procurement and quality functions. He succeeds David Hunter, who as previously announced, will retire at the end of January 2023. Alvarez joins Beam Suntory following a 15-year career at Brown Forman.

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