Exclusive news and research on the wine, spirits and beer business

News Briefs for January 10, 2023

January 10, 2023

•Winebow Imports is adding Provence-based Maison Mirabeau to its portfolio on an exclusive basis. In addition to producing a range of dry, still rosés and a sparkling rosé, Maison Mirabeau recently introduced a dry rosé gin. Winebow will be rolling out Mirabeau’s Forever Summer Rosé, X Provence Rosé, Pure Provence Rosé, La Réserve Provence Rosé, La Folie Sparkling Rosé, and Riviera Dry Rosé Gin. Winebow Imports’ Heritage division will initially launch Riviera Dry Rosé Gin, with the 2022 rosés scheduled to arrive in March.

•Chicago-based e-commerce marketplace Provi has named Bob Robbins as president and COO. Robbins joins Provi from Juul Labs, where he served as president, Americas and chief growth officer. In addition to his time at Juul, Robbins worked as vice president, sales strategy at Constellation Brands, in a variety of roles at Beam Suntory, and as a consultant for McKinsey. Prior to his civilian career, Robbins was a Navy aviator for eight years. In his new role, he will report to Provi founder and CEO Taylor Katzman.

•Luciano Sandrone, a vintner who was part of a movement to elevate quality in Barolo for more than four decades, died January 5 after a lengthy battle with cancer. He was 76. Sandrone built his wine business from a tiny 2.5-acre parcel in the appellation of Cannubi to 67 acres stretching from Barolo to Serralunga d’Alba and neighboring Roero. He managed to achieve global success while he oversaw a family business that now spans three generations. Wine Spectator has more on Sandrone’s life and career.

•Boston’s Latitude Beverage has entered the non-alcoholic wine market with Délure Zero, a new offering from the French low-alcohol brand. Déluré Zero is a sparkling rosé made with Grenache grapes sourced from the South of France with the alcohol removed from the fully vinted wine. Each 8-ounce serving has 35 calories and the wine is now available in select markets for a suggested price of $15 a bottle.

•Jacksonville Beach, Florida-based Bluebird Hardwater is launching its inaugural products. The company will focus on what it has dubbed the new “hard water” category. Bluebird’s wares consist of spirits combined with ultra-purified water, bottled at 4% abv. The first three releases are Vodka + Water, Tequila + Water, and Whiskey + Water. Bluebird Hardwater is now available at select retail locations in New York and Florida, priced at $12 a 4-pack of 12-ounce cans.

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