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Drizly Survey Highlights Opportunities For Rum, Tequila, Sparkling Wine

January 10, 2023

Rum, affordable bubbly, and Tequila-based RTDs will be this year’s hot categories, according to a new survey of consumer data released by e-commerce platform Drizly. The survey, conducted in October, polled 1,000 adults who had purchased alcohol within the previous 90 days, with Drizly’s final report incorporating sales data from the platform.

Among spirits-focused consumers, 33% of respondents indicated that they planned to spend more money buying rum in 2023 over 2022. Though rum falls behind Tequila (35% plan to spend more on the agave spirit), it beats out Bourbon (32%) and American whiskey (31%). Another sign that rum may be on the upswing is that for RTDs, 34% of people polled chose rum as their preferred base spirit, once again beating out whiskey and lagging only vodka- (61%) and Tequila-based (45%) RTDs.

For those who said that wine would be their most frequent buy in 2023, Prosecco and sparkling rosé made strong showings, with 19% of people saying they’d spend more on these more affordable categories. Though Prosecco and rosé are growing forces within sparkling, they are still behind Champagne, with 23% of respondents naming the French bubbly as the type of wine they will buy most. Retailers, according to Drizly, also see a bright new year for less expensive sparklers, with 59% telling Drizly that they think sales will rise in 2023.

Spirits-based RTDs remain a hot category on Drizly, as elsewhere in the market, with the e-commerce platform’s survey showing 47% of poll takers saying that they’ll buy spirits-based RTDs year-round. Drizly pointed to internal sales data showing 400% growth in the category over the past three years.—Shane English

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