Stella Rosa Rolls Out Brandy Range, Announces Leadership Changes

Riboli Family Wines, the company behind imported wine leader Stella Rosa, among other wine brands, has announced a host of leadership changes, including naming a new president and CEO. Steve Riboli, a third-generation member of the family company, has been named Riboli’s new president and CEO, succeeding Santo Riboli, who will become chairman of the board. In addition to the executive changes, Riboli Family Wines has appointed winemaker Anthony Riboli as an officer of the board.

Meanwhile, Riboli Family has officially entered the spirits category with the debut of Stella Rosa Brandy. The new entry includes Stella Rosa Smooth Black, Tropical Passion, and Honey Peach Brandy (all $30 a 750-ml.) and is launching nationally in the first quarter of this year, backed by an ad campaign fronted by singer and actress Brandy.—Shane English

Tagged : Riboli Family Wines, Stella Rosa

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