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Zonin1821 Partners With RNDC, Aims To Boost U.S. Presence

January 13, 2023

Italy’s Zonin1821 Group has partnered with Republic National Distributing Co. (RNDC) across 23 U.S. markets as it aims to continue raising its profile in the U.S. The U.S. is already Zonin’s largest market, accounting for about 40% of its total annual turnover of €200 million ($216m), with the company’s Zonin Prosecco, Zonin Primo Amore, and Italian Family Estates collection (including Castello del Poggio) combining for almost 2 million cases stateside.

The partnership with RNDC covers California, Florida, South Carolina, Illinois, Texas, Michigan, Colorado, Arizona, Georgia, Indiana, Maryland, Washington, Oregon, District of Columbia, Alaska, Hawaii, Nebraska, South Dakota, North Dakota, Oklahoma, Louisiana, Wyoming, and New Mexico. Additionally, Zonin announced the appointment of Andrea Alfieri as managing director U.S., based in Miami, and a “structured investment plan aimed at increasing the U.S. market presence.”

“In recent years, the growth figures we have recorded in this market, which is our leading market in the world, are based not only on consumption trends but also on the ever-increasing trust that the American consumer places in our Made In Italy brands,” said Zonin1821 CEO Pietro Mattioni. “We are certain that the value of the brands we have in our portfolio, combined with the distribution strength of RNDC, is a particularly interesting combination for retailers and our impassioned American consumers.”—Daniel Marsteller

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