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News Briefs for January 18, 2023

January 18, 2023

•Treasury Wine Estates’ 19 Crimes brand has entered the lower calorie, lower alcohol wine market with Martha’s Lighter Chard, the latest collaboration between the brand and Martha Stewart. The wine is made using grapes from California and comes in at 8.5% abv with 80 calories per serving. Martha’s Lighter Chard is now available across the U.S. for a suggested price of $15 a 750-ml. This marks the second collaboration between Stewart and Treasury, following Martha’s Chard, released in early 2022.

•Dos Primos Tequila is launching an Añejo expression. This latest addition to the brand’s lineup is made from 100% blue agave and aged at least 13 months in ex-Bourbon barrels. It’s launching in March in select U.S. markets and will be priced competitively against other super-premium Tequilas, with the brand’s three expressions carrying suggested prices of $40 to $55 a 750-ml. Dos Primos was founded in 2019 by country musician Thomas Rhett and his cousin Jeff Worn.

•Diageo-backed spirits incubator Pronghorn has announced a capital investment in Hella Cocktail Co., a brand of botanically inspired mixers and beverages. Pronghorn has also named Jomaree Pinkard, co-founder of Hella, as its new CEO. In his new role Pinkard will work to identify and fund Black-owned businesses within the spirits world. Pronghorn has committed to fund 57 brands and fill nearly 2,000 jobs within the beverage alcohol world over the next 10 years.

•South San Francisco-based ImpEx Beverages has been named the exclusive U.S. importer of Wolfburn single malt Scotch whisky. Mainland Scotland’s northernmost distillery, Wolfburn is located in the town of Thurso near the tip of the northern Highlands. It began distilling in 2013, and offers four core expressions: Northland, fully matured in American oak casks; Aurora, aged in a combination of ex-Bourbon and oloroso sherry casks; Morven, lightly peated and matured in ex-Bourbon and quarter casks; and Langskip, bottled at 58% abv (the others are at 46%) and matured in first fill Bourbon casks. Wolfburn, which also offers occasional limited releases, will be sold at specialty retail stores across the U.S. Its previous importer was Pacific Wine & Spirits.

•Loverboy, maker of canned sparkling cocktails, has made two new executive appointments. Derek Hahm, formerly the CCO of the Craft Brew Alliance, is Loverboy’s new SVP of sales. In his new role he will manage Loverboy’s sales teams as well as drive growth across markets. The new SVP of commercial strategy is Todd Anderson. Anderson comes to Loverboy with decades of industry experience, including at Mark Anthony Brands and Diageo. As SVP of commercial strategy, Anderson will lead the company’s marketing strategies for both wholesale and retail.

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