Exclusive: The Finnish Long Drink Hits 1 Million Cases, As Actor Miles Teller Ups Investment

Spirits-based RTD brand The Finnish Long Drink more than doubled in size last year to reach 1 million nine-liter cases in the U.S. On the back of the strong performance, actor Miles Teller has upped his investment in the brand, the company tells SND. The increased investment is intended to bolster The Finnish Long Drink’s national marketing push and continue its rapid expansion.

“Now that we are available in over 34,000 locations and most major chains, I wanted to lead an investment that will further our growth, help us advertise nationally, and get the word out about the amazing taste of The Finnish Long Drink,” said Teller.

The Finnish Long Drink is now distributed in 43 U.S. markets. The range includes sparkling gin- and citrus-based Traditional (5.5% abv), Cranberry (5.5% abv), Zero (5% abv, with zero carbs or sugar), and Strong (8.5% abv) expressions and retails at $12-$14 a 6-pack of 12-ounce cans, depending on the market.—Daniel Marsteller

Tagged : Finnish Long Drink

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