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News Briefs for January 20, 2023

January 20, 2023

•Friuli, Italy’s Nonino, part of the Terlato portfolio in the U.S., has launched Amaro Nonino Riserva Quintessenia. Composed of herbs, spices, fruit, berries and roots and enriched with aged Nonino grape distillate, the newcomer aged more than 24 months in oak barriques and small casks and is bottled at 35% abv. Amaro Nonino Riserva Quintessenia carries an SRP of $108 a 750-ml. Nonino Distillery was established in 1897 and is now owned and operated by fifth-generation family members Cristina, Antonella, and Elisabetta Nonino.

•Elijah Craig, part of the Heaven Hill portfolio, has been named the official Bourbon of the AT&T Pebble Beach Pro-Am, part of the PGA Tour. The partnership is set to last for multiple years and will see Elijah Craig featured on the Triangle Plaza on the Pebble Beach Links, as well as off-site activations at nearby bars and retail outlets. For spectators at the Pro-Am, Heaven Hill will open the “Elijah Craig Speakeasy,” a bar offering signature cocktails featuring the Bourbon. Additionally, Heaven Hill will also buy digital and social ads in support of the partnership. Elijah Craig reached 400,000 cases in the U.S. last year on 34% growth, according to Impact Databank.

•Paso Robles, California’s Booker Vineyard has launched Perl, a new Rhone-style blend. The wine, which retails for $75, is blended from 91% Syrah and 9% Grenache sourced from Booker’s vineyards in the Willow Creek District, as well as from the winery’s Catapult and Moonsprings vineyards. The chosen lots were fermented in stainless steel and matured in 50% new French oak before final blending. Perl is now available in select locations across the U.S. Constellation took a minority stake in Booker in 2020 and acquired full ownership in 2021.

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