News Briefs for January 26, 2023

•Constellation-owned Woodbridge Wines is launching Sessions, a new collection of low-calorie, low-abv bottlings. The new label is starting out with two releases, a Sauvignon Blanc and a Red Blend. Both are at 8% abv and contain 80 calories per serving. They are available nationally in the U.S. at retail and on Drizly for a suggested $6-$7 a bottle. Woodbridge’s annual U.S. volume registers approximately 8 million cases.

•Maestro Dobel Tequila, already the Official Tequila of the PGA Tour, has increased its engagement with the golf world by partnering with pro golfer Jon Rahm. The multi-year partnership will increase the Tequila’s presence during PGA Tour events as well as through in-person events at a variety of high-end hospitality destinations across the U.S. Maestro Dobel is part of Proximo Spirits’ portfolio of Tequilas. Proximo CMO Lander Otegui told SND late last year that “the Maestro Dobel portfolio is maintaining strong momentum nationally through our PGA Tour partnership.”

•Bob Dylan’s Heaven’s Door Spirits is debuting Bootleg Series Vol. IV, an 11-year-old Wheated Bourbon. Finished in Islay Scotch Casks and bottled at 111 proof, the Bourbon is presented in a handmade ceramic bottle featuring an oil painting by Bob Dylan titled Lighthouse in Maine. Each bottle is housed inside an individually numbered, bespoke leather journal, and retails at $500. Heaven’s Door’s Bootleg Series Vol. IV is rolling out to select retailers nationwide.

•Roman limoncello maker Pallini has introduced Limonzero, a new, limited-offering zero proof limoncello. The alcohol-free spirit is made using the same lemons—the Sfusato variety from the Amalfi Coast—as the brand’s traditional limoncello. The release is now available through Pallini’s website as well as non-alcoholic online shop Better Rhodes while supplies last for $20 a 500-ml. bottle.

Tagged : Bob Dylan, Constellation Brands, Heaven's Door Spirits, Maestro Dobel Tequila, Woodbridge Wines

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