Craft Brewing and Distilling News for January 31, 2023January 31, 2023
•The Boston Beer Company has launched Boston Lager Remastered, an updated version of the company’s classic and original flagship brew. While the recipe for the lager hasn’t changed, the company says the Remastered version uses the German process of biological acidification to create a beer that requires less filtration and is easier drinking. To kick off the release, the company will air an ad called “A Brighter Boston” during the Super Bowl. The commercial features the brand’s Your Cousin from Boston character alongside a host of Boston-related celebrities.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.
Tagged : Boston Beer Company, Samuel Adams
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