Missouri Kicks Off Recreational Sales, With Billion-Dollar Market Expected Within A Few Years

Missouri, already a key medical cannabis market, is rolling out adult-use cannabis sales. The state approved 335 facilities to begin adult-use sales, including 207 dispensaries, 72 manufacturers, and 56 cultivation facilities, making the move three days ahead of schedule.

“Today is a historic day for Greenlight and the state of Missouri,” said John Mueller, co-founder and CEO of Greenlight, which is kicking off sales at 15 dispensary locations. “Given the thriving patient community and surrounding borders we anticipate Missouri to be a billion dollar market by 2024. Greenlight has been preparing for adult use since November, doubling cultivation, adding drive-thru enhancements, digital kiosks, and expedited lines for patients. We’re ready.”

Missouri-based Greenlight is said to be the largest vertically integrated operator in Missouri, with dispensaries in St. Louis, Kansas City, Southeast and Southwest Missouri and plans to open more retail locations this year. The company is also present in Arkansas, West Virginia, Illinois, and South Dakota.

Good Day Farm, another key Missouri player, is also rolling out recreational sales across its 19-store footprint. “With 19 convenient retail locations, Good Day Farm is the only Missouri cannabis brand positioned to serve consumers and patients statewide,” said chief marketing officer Laurie Gregory.

In addition to fielding an extensive branded retail footprint, Good Day Farm operates one of the state’s largest cultivation facilities, a 106,000-square-foot grow operation in Columbia. To accommodate the expected influx of consumers, the company’s retail locations are extending their hours to be open until 10pm Monday-Saturday and 8pm on Sunday.—Daniel Marsteller

Tagged : cannabis, Good Day Farm, Greenlight, missouri sales

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