News Briefs for February 13, 2023
February 13, 2023•Kentucky’s Buffalo Trace Distillery, part of Sazerac, has completed an expansion project bringing a new still and stillhouse online, effectively doubling its distillation capacity. The new stillhouse holds a 40 foot still—a copy of the distillery’s original—that can produce up to 60,000 gallons per day. In addition, Buffalo Trace has also expanded two of its visitor tours. The new Hard Hat Tour will take guests through the new stillhouse as well as to other newly opened areas of the distillery and the expanded Trace Tour will go more in-depth into how Bourbon is made.
•Pernod Ricard has extended Olmeca Altos’ ready-to-serve range with a new Strawberry Margarita. The 15% abv offering retails at $20 a bottle and contains five cocktail servings. The new entry joins Olmeca Altos’ existing Classic Lime ready-to-serve Margarita, which rolled out last fall. The core Olmeca Altos Tequila depleted 316,000 cases in the U.S. last year, according to Impact Databank.
•Russian River Valley-based Marimar Estate Vineyards & Winery has promoted Cristina Torres to general manager. The fifth-generation member of Familia Torres is the daughter of the winery’s proprietor, Marimar Torres, and was previously director of sales and marketing. She’ll now manage finance, direct-to-consumer, marketing, sales, and production teams and lead efficiency and sustainability projects. Marimar Estate cultivates 80 acres spread over two vineyards near the Pacific Ocean in the Sonoma Coast and Russian River Valley AVAs.
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