Craft Brewing and Distilling News for February 16, 2023

•Truly Hard Seltzer, part of the Boston Beer Company portfolio, has announced a packaging refresh ahead of warmer weather to come in 2023. The refresh will highlight the brand’s recent addition of fruit juice to its malt-based seltzers on each 12-pack as well as noting which flavors are lighter (the Citrus 12-pack) to bolder (Truly’s Lemonades). In addition Truly Vodka Seltzer will relaunch as Truly Vodka Soda, with flavors channeled into three silos: Classic (lime, pineapple, blueberry, and mango), Paradise (mango, watermelon, passion fruit, and blood orange), and Twist of Flavor (Blackberry & Lemon, Cherry & Lime, Pineapple & Cranberry, and Peach & Tangerine.) Finally, Truly has teamed up with U.S. Soccer to create soccer-themed 12-packs for Truly Hard Seltzer Berry.

•Pennsylvania-based Tröegs Independent Brewing is rolling out a new seasonally rotating Canthology variety 12-pack of cans. The brewer’s Perpetual IPA will be in each pack along with three other beers. For Canthology Volume 1, Perpetual IPA will be joined by Sunshine Pilsner as well as two seasonal releases: Hop Horizon, a juicy IPA for spring, and Nugget Nectar, a dry-hopped Imperial Amber Ale. The debut of Canthology coincides with the completion of a 15,000-square-foot addition to expand Tröegs’ packaging hall and add a new canning line.

Tagged : Boston Beer Company, Troegs, Truly

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