Exclusive: Impact Reveals Latest List Of “Hot Brand” Wines

Shanken’s Impact Newsletter has unveiled its latest class of “Hot Brands” from the wine category. This year the list features 19 top-performing labels from across the domestic and import segments. The entire contingent of domestic wine Hot Brands hails from California this year, including still, sparkling, and also non-alcoholic labels. The import list, meanwhile, features Italian sparklers as well as entries from New Zealand and Australia.

To qualify as an Impact Hot Brand, a contender must have shown double-digit growth in each year from 2020-2022, or be an established player with at least 15% growth in 2022, or else be a top 10 brand with at least 5% growth in 2022 and 15% growth since 2019. The minimum volume requirement for spirits and imported wines is 200,000 cases, while domestic wines and RTDs must meet a threshold of 250,000 cases.

On the domestic side, 15 wine labels earned Hot Brand accolades this year. Fifteen winners from last year’s list failed to meet Hot Brand criteria and fell from the ranks, although nearly all of those managed to remain in positive growth, even after many of them battled tough comps following the booming volume gains of the last few years. Domestic wine Hot Brands above 500,000 cases include Josh Cellars, Decoy by Duckhorn, Bread & Butter, Bota Box Minis, Daou, Bota Box Breeze, Sonoma-Cutrer, Chloe, and Seaglass.

The domestic winners are joined by four fast-growing Hot Brand labels from the import segment. They include U.S. sparkling wine market leader La Marca from E.&J. Gallo, as well as Oyster Bay, Whitehaven, and Yellow Tail Pure Bright.

The full list, along with comprehensive data and analysis, appears in Impact’s March 1&15 issue. Click here to subscribe.

Tagged : Bota Box, Bread & Butter, Decoy, Impact, Josh, La Marca, oyster bay, Sonoma-Cutrer, Yellow Tail

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