Pernod Ricard Takes Majority Stake In Skrewball Peanut Butter WhiskeyMarch 21, 2023
Pernod Ricard has continued its run of bolt-on acquisitions, agreeing to purchase a majority stake in Skrewball Peanut Butter Whiskey for an undisclosed sum. Founded by San Diego-based couple Steven and Brittany Yeng, the brand debuted in 2018 and soared to above a half-million cases by 2020, handled by Infinium Spirits, before seeing growth slow some the following two years.
According to Impact Databank’s estimate, Skrewball was at approximately 575,000 cases in the U.S. in calendar 2022. In a research note, Jefferies estimated that the brand is valued around $300-$400 million.
Skrewball is the latest in a string of plays Pernod has made targeting further growth in the U.S. market. Last fall, the company took a majority stake in Código 1530 Tequila and increased its existing stake in wine and spirits marketer Sovereign Brands. It also partnered with Lenny Kravitz on a new sotol label, Casa Lumbre, among other moves.—Daniel MarstellerSubscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.
Tagged : Infinium, Pernod Ricard, Skrewball
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