White Claw Officially Rolls Out New Vodka And RTDs

In late January, SND reported the pending launch of hard seltzer giant White Claw’s entry into the vodka and spirits-based RTD categories. The official launch is now commencing in select markets, with the new product range including White Claw Premium Vodka; Mango, Black Cherry, and Pineapple flavored vodkas; and vodka sodas in Pineapple, Peach, Wild Cherry, and Watermelon flavors.

The vodkas retail roughly in line with Tito’s around the $20 mark, while the vodka sodas are positioned around $11, in line with White Claw hard seltzer. Parent company Mark Anthony, which also includes Mike’s Hard Lemonade and wine interests in Canada, told the Wall Street Journal it expects to see sales of between $3 and $4 billion this year.—Daniel Marsteller

Tagged : Mark Anthony, White Claw

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