RNDC, William Grant Extend Deals Across 25 U.S. MarketsMarch 29, 2023
William Grant & Sons has renewed its partnership with Republic National Distributing Co. (RNDC) across 25 U.S. markets. Under the deal, which was effective in January, RNDC will continue to handle Grant brands like The Balvenie and Glenfiddich single malt Scotch whiskies, Hendrick’s Gin, Milagro Tequila, Tullamore D.E.W. Irish Whiskey, Monkey Shoulder Blended Scotch, Sailor Jerry Spiced Rum, Reyka Vodka, Hudson Whiskey, Grants Scotch, and Drambuie. Milagro and Reyka recently earned Impact “Hot Brand” awards after surpassing 600,000 cases and 200,000 cases in the U.S. respectively in 2022.
The two companies say they anticipate “continued growth over the next five years across several key markets such as California and Texas in addition to incremental future growth in markets like Arizona, Michigan, and Ohio.”
“Our local market collaboration is the foundational strength of our partnership and continues to drive sharp execution of our route to consumer initiatives while we work to identify and align on likeminded capabilities that will support the future expansion of our award-winning brands such as our e-commerce functions, luxury agenda, and national accounts delivery,” said Paul Basford, president and managing director of William Grant & Sons USA.—Daniel MarstellerSubscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.
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