47th Annual Impact Marketing Seminar Program Announced

M. Shanken Communications, Inc. has announced the program for the 47th Annual Impact Marketing Seminar, set to take place at New York City’s Pierre Hotel on October 4. The preeminent global conference for the drinks industry, the Impact Marketing Seminar brings together CEOs, presidents, and senior executives of leading companies from around the world.

In past years, the event has also been held in London, Paris, Tokyo, Berlin and Madrid. Distinguished luncheon speakers have included Presidents George W. Bush and Bill Clinton, Vice President Dick Cheney, Secretaries of State Dr. Henry Kissinger, Alexander Haig and Madeleine Albright, Ambassador John Bolton, Journalists Walter Cronkite and Brett Baier, and current Florida Governor Ron DeSantis, among many others.

The 47th Annual Impact Marketing Seminar will feature the following speakers:

• Tony Latham, Regional President of North America, Bacardi Ltd., on “Targeting the New Beverage Consumer”
• Jessica Spence, President of North America, Beam Suntory, on “Beam Suntory’s Vision for the Future of Whiskey vs. Tequila”
• Robert Hanson, Executive VP & President of Wine & Spirits, Constellation Brands, on “Constellation Reimagines its Premium Wine & Spirits Business”
• Ugo Fiorenzo, Managing Director, Campari America, presenting on “Maximizing Opportunity with a Diversified Portfolio”
• Dan White, Chief of New Revenue Streams, Coca-Cola North America, on “Creating New Partnership Bridges for Beverage Alcohol”
• Phil Markert, Director of Liquor, Vons, Albertsons, and Pavilion, on “The New Consumer for Tomorrow’s Wine & Spirits Market: A Chain Retailer’s Perspective”
• Ed Pilkington, Chief Marketing and Innovation Officer, Diageo North America, on “Spirited Innovation as the Key to Growth”

The Seminar is hosted by Marvin R. Shanken, Chairman of M. Shanken Communications, and the moderators are Vice Chairman Michael Moaba; David Fleming, Senior Vice President, Wine & Spirits Editorial; and Daniel Marsteller, Vice President, Wine & Spirits Editorial.

Prior to the Seminar, there will be a welcome reception from 6pm to 8pm on October 3. Details will be announced soon.

Seating for the 47th Annual Impact Marketing Seminar is limited, with the event typically selling out early. For more details and to register, visit impactseminar.com.

Tagged : Impact Seminar

GET YOUR FIRST LOOK AT 2021 DATA AND 2022 PROJECTIONS FOR THE WINE AND SPIRITS INDUSTRIES. ORDER YOUR 2022 IMPACT DATABANK REPORTS. CLICK HERE.