Exclusive: Teremana Tequila Tops 1 Million Cases In 12-Month Sales

Teremana Tequila, the brand launched by Dwayne “The Rock” Johnson, Ken Austin, Jenna Fagnan, and Dany Garcia along with Mexico’s Lopez family, has officially surpassed 1 million cases on a rolling 12-month basis. That’s up from 915,000 cases in calendar 2022, according to Impact Databank, which represented a nearly 50% jump from the prior year. Mast-Jägermeister serves as Teremana’s distributor and early last year also became a strategic investor.

Since launching in 2020, Teremana has sold over 2 million cases in total. To meet growing demand the brand has invested in the construction of an expanded distillery, slated to begin production towards the end of the year. Additionally, Teremana named Campari and Westward Whiskey veteran Richard Black as CEO in December.

“We launched Teremana three short years ago and today we celebrate the extraordinary, record-breaking accomplishment of selling one million cases annually,” said Johnson. “As we hit this rare milestone for an independent brand, I’m also very grateful for our partners’ and our team’s dedication to bringing our Tequila to the people in the right way—by making Tequila that honors the traditional methods.”

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