News Briefs for April 28, 2023
April 28, 2023•Rabble Wine Co., part of the O’Neill Vintners & Distillers portfolio, is relaunching its Sauvignon Blanc. The relaunched wine is harvested from Certified California Sustainable vineyards on the Central Coast, and features an augmented reality label that “depicts the power of Mother Nature and the destruction she causes when ignored,” according to the company, in line with the brand’s “Earth Month” campaign. Retailing at $18, Rabble’s relaunched Sauvignon Blanc comes amid rising interest in the varietal from younger consumers, notes O’Neill CMO Christine Moll.
•The Wine Group’s Lemonade Stand at Main and Vine has released Peach Lemonade Moscato, the latest flavored wine from the brand. The 6.5% abv offering comes in at 90 calories per 5-ounce serving and is the third release from the brand, following Lemonade Moscato and Strawberry Lemonade Rosé. The wines retail for a suggested price of $8 for a 750-ml. and $12 for a 1.5-liter. Lemonade Stand at Main and Vine is a sponsor of Minor League Baseball and is served in 25 ballparks across the U.S.
•Molson Coors’ Vizzy Hard Seltzer has announced a packaging update and a new Orange Cream Pop flavor as part of the brand’s wider “Flavor for Every Vibe” campaign. The new Orange Cream Pop hard seltzer will roll out across the U.S. next month and will be available for a limited time. The new ad campaign will include TV ads, out-of-home marketing, social media spots, and the continuation of Vizzy’s partnership with the Professional Pickleball Association. The brand’s new packaging will be featured on Vizzy’s four two-flavor variety packs.
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