American Sparkling Wines Boosted By $15 And Over Segment
May 1, 2023While Prosecco and Champagne continue to steal market share from domestic sparkling wines in the U.S., American bubblies priced $15 and over a 750-ml. have bucked the trend, according to Impact Databank. While the U.S. wine industry remains sluggish overall, the premium sector continues to turn in solid gains, in sparkling as well as still wines.
The $15 and over domestic sparkling wine sector received a boost last year from the launch of 19 Crimes Cali Gold, a collaboration between Treasury Wine Estates and Snoop Dogg. Moët Hennessy’s Chandon benefited from the healthy start of its Garden Spritz line extension, while the largest selling premium domestic sparkler from outside California—Gruet from New Mexico—posted yet another solid gain in 2022.
Demand continues to outstrip supply for the upscale Schramsberg brand, handled by Wilson Daniels and driven by its Blanc de Blancs, Blanc de Noirs, and Brut Rosé. And while Pernod Ricard’s Mumm Napa fell slightly last year, its largest label, Brut Prestige, continues to increase, according to Impact Databank. An up-and-coming brand this year is Angels & Cowboys, from Share a Splash Wine Co., with a non-vintage Brut retailing for $22 a 750-ml.
Off-premise gains have continued for premium-priced sparkling wines into 2023. 19 Crimes Snoop Cali Gold is already among the 25 largest-selling sparkling wine brands in IRI channels for the year-to-date period ending March 26, while Chandon California leads all domestic sparkling wine brands priced over $15 with solid 6% growth in dollar terms.
Overall, Cook’s is the largest-selling domestic sparkling wine brand in the U.S., but its depletion volume fell last year, as did Constellation’s other popular-priced bubbly, J. Roget. The biggest brand in the $10-$15 segment—Brown-Forman-marketed Korbel—also decreased, contributing to the decline of American sparkling wines overall. In the meantime, Gallo’s La Marca Prosecco reached 3 million cases after yet another double-digit increase, and it continues to be the number-one selling sparkling wine in the U.S., according to Impact Databank.
| U.S. – Leading Domestic Sparkling Wine Brands Above $15 a 750-ml. (thousands of 9-liter case depletions) |
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| Brand | Company | 2021 | 2022 | Percent Change1 |
|
|---|---|---|---|---|---|
| Chandon | Moet Hennessy USA | 520 | 537 | 3.2% | |
| Mumm Napa | Pernod Ricard USA | 411 | 405 | -1.4% | |
| Gruet | Precept Wines | 250 | 263 | 5.0% | |
| Roederer Estate | Maisons Marques & Domaines USA | 104 | 103 | -1.0% | |
| Schramsberg | Wilson Daniels | 98 | 101 | 2.6% | |
| Gloria Ferrer | Freixenet Mionetto USA | 90 | 90 | – | |
| 19 Crimes Cali Gold | Treasury Wine Estates | – | 65 | + | |
| Piper Sonoma | Folio Fine Wine Partners | 50 | 51 | 1.9% | |
| Total Leading Brands2 | 1,522 | 1,614 | 6.0% | ||
| 1 Based on unrounded data 2 addition of columns may not agree due to rounding Source: IMPACT DATABANK © 2023 |
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Tagged : 19 Crimes, Chandon, Cook's, Gruet, J. Roget, Korbel, Schramsberg
