News Alert: Spirit Of Gallo Acquires Fishers Island LemonadeMay 1, 2023
Spirit of Gallo is adding to its RTD portfolio, announcing a deal today to acquire Fishers Island Lemonade for an undisclosed sum. The 9% abv canned cocktail brand is made with barrel-aged whiskey and vodka and retails at $16 a 4-pack. In addition to the flagship hard lemonade, its offerings include Fishers Island Half and Half and Fishers Island Pink Flamingo, both at 7% abv.
The Fishers Island brand was founded by Bronya Shillo, whose family owned and operated The Pequot Inn on Fishers Island, New York. Fishers Island Lemonade is inspired by the signature house cocktail, the “FIL,” served for decades at The Pequot. The brand earned an Impact “Hot Prospect” award last year after climbing past 171,000 cases in 2021.
“In the ready-to-drink category, consumers are trading up to spirits-based cocktails and demanding more full-flavored, higher abv products, reflecting the overall trend of spirits premiumization in the United States,” said Britt West, senior vice president and general manager of Spirit of Gallo. “Having known Bronya for over a decade, I have watched her bring Fishers Island Lemonade from a concept all the way to its success as one of the highest-quality and best tasting canned cocktails in the market. Spirit of Gallo is so honored that she has entrusted us with her visionary idea, and we are galvanized to work with her as she remains on board to guide the brand and serve as its official spokesperson.” West added that Gallo plans to continue expanding Fishers Island across the country.—Daniel MarstellerSubscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.
Tagged : Fishers Island Lemonade, Spirit of Gallo
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