News Briefs for May 5, 2023

•Constellation Brands has launched a new non-alcoholic beer from Corona. Corona Non-Alcoholic comes in at less than 0.5% abv and 60 calories per 12-ounce serving, and is brewed at Corona’s brewery in Mexico alongside the brand’s flagship beer. The new brew is now available across the U.S. in 6-packs of 12-ounce bottles priced in line with Corona Extra. The flagship Corona Extra grew 3.6% to 123 million (2.25-gallon) cases in the U.S. in 2022, according to Impact Databank.

•Rémy Cointreau has launched “Turn Cocktails on Their Head,” a new marketing campaign for St-Rémy Signature. The aim of the ad, according to the company, is to introduce the French brandy as an approachable choice for brown spirits drinkers, particularly Bourbon fans. “Turn Cocktails on Their Head” encourages Bourbon drinkers to swap their whiskey for St-Rémy’s brand in a variety of classic cocktails. The campaign will run in media and social channels, supported by on- and off-premise activations.

•Kobrand has been named the exclusive U.S. importer for Italy’s Buglioni. The winery farms 50 hectares (124 acres) of vineyards in Valpolicella Classico, five hectares in Lugana, and five in Bardolino, and went fully organic in 2019. Kobrand is importing four Buglioni wines: “Il Lussurioso” Amarone Classico (SRP $67); “Il Bugiardo” Valpolicella Ripasso ($35); “(I’m)Perfetto” Valpolicella Classico ($25); and “Musa” Lugana ($24).

•Chilean winery Lapostolle has announced the second U.S. release of La Parcelle 8, the winery’s single-block Cabernet Sauvignon from the Apalta Valley made only in exceptional years. Rolling out now through Winebow Imports, La Parcelle 8 2018 was aged for 29 months in 100% new French oak barrels and retails at $180 a bottle.

Tagged : Buglioni, Constellation Brands, Corona, Kobrand, Lapostolle, Remy Cointreau, St. Rémy

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