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News Briefs for May 8, 2023

May 8, 2023

•MGP Ingredients saw sales grow 3% to $201 million for its first quarter ended in March.

The company reported that sales were up for both its distilling solutions and branded spirits segments, rising 2% to $113 million and 2% to just under $57 million, respectively. Within distilling solutions, brown spirits were up 10% to $68 million for the quarter. MGP’s portfolio of branded spirits, while up overall, saw declines for both ultra-and super-premium releases, with ultra-premium sales dropping 28% to just over $9 million and super-premium down 3% to just under $3 million. Premium spirits rose 10% to roughly $6.8 million during the quarter. The company’s lower priced options fared better as well with mid and value priced spirits up 8% and 19% to nearly $21 million and over $13 million, respectively. MGP recently aligned with RNDC nationally. The expanded partnership between the two companies now covers 39 U.S. markets.

•Campari is releasing a newly designed bottle for its eponymous product inspired by the minimalist fashion and contemporary design of its home city of Milan. The new bottle features art deco fluting on the glass below the label that rises to a central point. To mark the release, Campari last week hosted Europe’s largest drone show, a 12-minute display that lit the sky with Campari’s signature red color. Campari is also supporting the reopening of Milan’s historic Cinema Orchidea, which has been renovated after closing indefinitely in 2009. Campari was up 16% to 227,000 cases in the U.S. last year, earning Impact “Hot Brand” honors.

•Deutsch Family Wine & Spirits has extended its partnership with Johnson Brothers into the Wisconsin market. Prior to this agreement, Johnson Brothers represented the Deutsch portfolio in Minnesota, Hawaii, North Carolina, North Dakota, South Dakota, and West Virginia. The Deutsch range includes Josh Cellars, Josh Cellars Reserve, Yellow Tail, Gray Whale Gin, Redemption Whiskey, and most recent launch Cantera Negra Tequila.

•Monaco Cocktails, an Impact “Hot Brand,” and a leader in the canned cocktail space, has partnered with the mixed martial arts league the Ultimate Fighting Championship. The multi-year national marketing partnership focuses on Monaco’s ready-to-drink Hard Lemonade beverages, and the line is now the Official Hard Lemonade and the Official Canned Vodka Cocktail of UFC. Via the deal, Monaco will be integrated into UFC assets including live events and broadcast features in select U.S.-based Pay-Per-Views, along with prominent branding inside the UFC Octagon. Part of the Atomic Brands portfolio, Monaco grew 34% to 2.6 million cases in the U.S. last year.

•Costa Tequila has expanded its lineup with a new coffee and Tequila liqueur. Costa Tequila Café is a 35% abv liqueur made with Mexican coffee and Blanco Tequila, and joins the rest of Costa’s portfolio, which includes Blanco, Reposado, and Añejo expressions, all distilled from agave sourced from both Jalisco’s highlands and lowlands. Costa Tequila Café carries a suggested price of $29 and is now available in the brand’s 12 state footprint. Last year Costa Tequila sold nearly 16,000 cases across its distribution territory.

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