Champagne’s U.S. Value Jumps 19% To $1 Billion
May 8, 2023While Champagne’s shipment volume to the U.S. declined slightly last year, 2022 was another record year for imports in value terms, surging 19% to €947 million ($998 million), according to the Comité Champagne. Globally, shipments exceeded €6 billion for the first time ever, while worldwide volume reached 27.2 million 9-liter cases, second only all-time to 1999, in advance of millennium celebrations.
The U.S. remains Champagne’s number-one export market worldwide, and the marginal volume decline stemmed from the overwhelming global demand for Champagne in 2022, coupled with difficulties delivering adequate supply to the U.S. There are still some supply and allocation issues in various regions of the country, and full recovery from the pandemic and tariffs (now suspended) hasn’t quite been achieved, especially in the on-premise.
The Comité Champagne credits the popularity of Champagne consumption in the U.S. to continued emerging trends. These include by-the-glass pours, along with a growing thirst for rosé, low-dosage, and prestige cuvée Champagnes. The U.S. ranks first among all export markets for rosé Champagne, and prestige cuvées represent the second-largest segment by value. In addition, U.S. imports of low-dosage Champagne exceeded one million bottles in 2022, an increase of over 50% from the year prior.
Moët Hennessy dominates the U.S. market, commanding over a two-thirds share of all Champagne consumed, according to Impact Databank. Veuve Clicquot and Moët & Chandon remained the top two wine brands overall by retail dollars last year among all wines priced at $25 and over in the U.S. market. Most importantly, 2022 depletions for each of the five largest-selling Champagne brands—along with the vast majority of smaller labels—exceeded their volume levels of 2019, before the pandemic.—Juan Banaag
| Top Five Champagne Brands in the U.S. (thousands of 9-liter case depletions) |
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| Rank | Brand | Importer | 2021 | 2022 | Percent Change1 |
|
|---|---|---|---|---|---|---|
| 1 | Veuve Clicquot | Moët Hennessy | 647 | 663 | 2.4% | |
| 2 | Moët & Chandon | Moët Hennessy | 594 | 486 | -18.2% | |
| 3 | Nicolas Feuillatte | Ste Michelle Wine Estates | 60 | 85 | 41.7% | |
| 4 | Piper-Heidsieck | Folio Fine Wine Partners | 45 | 63 | 38.4% | |
| 5 | Laurent-Perrier | Laurent-Perrier US | 67 | 60 | -11.0% | |
| Total Top Five2 | 1,414 | 1,356 | -4.1% | |||
| 1 Based on unrounded data. 2 Addition of columns may not agree due to rounding. Source: IMPACT DATABANK © 2023 |
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Tagged : Moet & Chandon, Moet Hennessy, Veuve Clicquot
