News Briefs for May 16, 2023
May 16, 2023•Hirsch The Single Barrel Double Oak, Santa Fe Spirits Colkegan Unsmoked, and new bottlings from Laws and Starward are among the offerings featured in Whisky Advocate’s latest weekly roundup. The website has all the details.
•Lux Row Distillers, part of MGP, has launched two new products in the Ezra Brooks family. First up is Ezra Brooks 99 Straight rye, a 49.5% abv whiskey made from a low-rye mashbill of 51% rye. The rye will hit shelves across the U.S. later this month for a suggested price of $25 a bottle. The brand’s other release is a reformulation of Ezra Brooks Bourbon Cream. The new version is bottled at 16.5% abv and comes in new, more upscale packaging that matches the brand’s other flagship releases. The Bourbon Cream retails for around $22.
•Mark Anthony Group’s Glendalough Distillery has announced new packaging for its Botanical and Rose gins. The new bottles are inspired by the forests in County Wicklow, Ireland’s valley of Glendalough and feature embossed designs surrounding the gins’ labels. Both Glendalough’s Botanical and Rose gins are bottled at 41% abv and are made with botanicals foraged from the Wicklow Mountains. The new bottles are available in select retailers across the U.S. for around $33.
•Thomas Ashbourne Craft Spirits, the celebrity-backed maker of canned and bottled RTD cocktails, has announced the After Hours Espresso Martini. The new release is a partnership between the brand and actor Neil Patrick Harris and is bottled and canned at 12% abv. Ashbourne’s Espresso Martini is the fifth release from the brand following Sarah Jessica Parker’s Perfect Cosmo; the Margalicious Margarita created by Vanessa Hudgens, Rosario Dawson, and Ashley Benson; the Hardscatto from Playboi Carti; and an Old Fashioned. The line retails for suggested price of $14 per 375-ml. bottle and $20 for a 4-pack of 200-ml. cans.
•Breakthru Beverage has appointed John Reardon as executive vice president of Breakthru Pennsylvania. Effective June 1, Reardon will report directly to Will Fulghom, recently announced as the distributor’s region president, East U.S. Reardon has spent the past 19 years in a variety of leadership roles of increasing responsibility at E.&J. Gallo, one of Breakthru’s largest partners. He currently manages a 60-person team as Gallo’s managing director, Central Region, responsible for driving share and revenue growth across the company’s largest U.S. region, which includes New Jersey, Pennsylvania, Ohio, and Michigan.
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